Saturday, April 30, 2016
Do you have a wine allergy? Help my be on the way from down under! Barossa Valley brothers Joshua and Simon Schmidt started their South Australian company Vinnovate in 2012 and have developed a bottle closure that releases a solution to reduce the impact of preservatives or add subtle flavours to wine.
When activated, by pressing a button on top of the screw cap, the solution is mixed with the wine and binds to free sulfites, removing their preservative properties and reducing their ability to cause a reaction.
The Vinnovate invention has beaten more than 100 Australian and New Zealand industry innovations to take out the Brancott Estate Winexplorer Challenge.
Cofounder and chief innovation officer Joshua Schmidt said the award a $35k cash prize plus the opportunity to work with Pernod Ricard to bring the product to market – was a huge thrill.
“We believe that the Winexplorer Challenge has validated our idea and it now gives us a springboard from which to go forward,” he said. Joshua said it would be up to the consumer as to whether they activated the solution or not.
“We’ve found from a lot of market research that more and more people are experiencing a reaction when they drink wine and it’s actually pushing people away from the industry,” he said.
“We wanted to create something that was very similar to an existing screw cap but has an element of functionality because across the wider consumer goods space there is a strong trend towards individualization.”
Sulfites, or sulphur dioxide, is a preservative widely used in winemaking because of its antioxidant and antibacterial properties. Common reactions to sulfites include headaches and red, itchy skin.
Being Barossa boys and children of the industry we set out to find a means so that everyone can enjoy wine,” Joshua said.
“We believe it freshens the wine up as well and allows it to be more of a consumercentric experience rather than traditionally having to wait for 30 to 60 minutes after opening for the wine to “breathe” Vinnovate Managing Director Simon Schmidt is a winemaker while Joshua’s background is in marketing, with a particular focus on the pharmaceutical industry.
The Schmidt brothers have developed prototypes and have commenced discussions with number of wineries around trials. They aim for commercial release towards the end of the year. The vision is the next generation screw closure for wine.
They are currently talking to some wineries about this and it’s their goal that it would be inclusive wine packaging.