A warm welcome to ThePackHub’s weekly newsletter on all things packaging innovation.
Each week we publish 25 packaging innovations in our Innovation Zone database. We’ve picked out a few recently uploaded entries that we think you might like to know more about. This week we’re focusing on three innovations that all tackle the challenge of meeting a tangible consumer need and are all brave, potentially ground-breaking executions. Maybe it’s because it’s Friday but they also all happen to be alcohol related!
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VinnovateAustralian beverage innovation business Vinnovate has developed a new bottle closure for the wine market that could revolutionise how consumers interact and customise their favourite drink. An innovative screwcap closure called Vino Cap has a built-in flavour chamber that allows drinkers to tailor their wine to their own personal tastes. The cap is activated by consumers to either add complementary flavours or aromas to the wine or reduce the preservatives content, which are arguably redundant once the drink is being consumed. Watch this space.