A “Vinnovative” Solution

May 05, 2016

An innovative bottle closure with the potential to significantly reduce wine allergies is being developed in Australia’s most famous wine region.

Vinnovate
Barossa Valley brothers Joshua and Simon Schmidt started their South Australian company Vinnovate in 2012 and have developed a bottle closure that releases a solution to reduce the impact of preservatives or add subtle flavours to wine.

When activated, by pressing a button on top of the screw cap, the solution is mixed with the wine and binds to free sulphites, removing their preservative properties and reducing their ability to cause a reaction.

The Vinnovate invention has beaten more than 100 Australian and New Zealand industry innovations to take out the Brancott Estate Winexplorer Challenge.

Co-founder and chief innovation officer Joshua Schmidt says the award – a $35,000 cash prize plus the opportunity to work with Pernod Ricard to bring the product to market – is a huge thrill.

“We believe that the Winexplorer Challenge has validated our idea and it now gives us a springboard from which to go forward,” he says.

Joshua says it will be up to the consumer as to whether they activate the solution or not.

“We’ve found from a lot of market research that more and more people are experiencing a reaction when they drink wine and it’s actually pushing people away from the industry,” he says.

“We wanted to create something that was very similar to an existing screw cap but has an element of functionality because across the wider consumer goods space there is a strong trend towards individualisation.”

Joshua and Simon Schmidt
Sulphites, which release sulphur dioxide, are preservatives widely used in winemaking because of their antioxidant and antibacterial properties.

Common reactions to sulphites include headaches and red, itchy skin.

“Being Barossa boys and children of the industry we set out to find a means so that everyone can enjoy wine,” Joshua says.

“We believe it freshens up the wine as well and allows it to be more of a consumer-centric experience rather than traditionally having to wait for 30 to 60 minutes after opening for the wine to ‘breathe’.”
“We want to do something good for the industry.”

Vinnovate Managing Director Simon Schmidt is a winemaker while Joshua’s background is in marketing, with a particular focus on the pharmaceutical industry.

The Schmidt brothers have developed prototypes and have commenced discussions with a number of wineries around trials.

Joshua says he hopes for a commercial release towards the end of the year.

“It’s our vision to see this as the next generation screw cap closure for wine,” he says.

“We are currently talking to some wineries about this and it’s our goal that this will be inclusive wine packaging.”

“We believe this has tremendous widespread appeal and application just like how Clare Valley was an early adopter of the screw cap 40-odd years ago.”
The Barossa Valley produces world-renowned brands such as Penfolds Grange, Jacob’s Creek and Wolf Blass.

According to the International Organization of Vine and Wine, Australia was the world’s seventh largest wine producing nation in 2015.

South Australia is consistently responsible for almost 50% of Australia’s annual production.

Brancott Estate is a pioneer of New Zealand wine, planting the first sauvignon blanc vines in Marlborough in 1975.

– Andrew Spence

This article was first published by The Lead on 22 April 2016.